Please have a look! “Two initiatives of Tokushima prefecture”

Tokushima prefecture, which is located on the island of Shikoku in Japan, has announced the following two initiatives.

1.Tokushima Pref. Produces English Booklet on Initiatives for Consumer Administration and Consumer Education

    The Tokushima Prefectural Government released an English booklet on March 5, 2021, to seek and promote two-way international exchanges. This is part of efforts to widely disseminate to the world the achievements of the initiatives taken by the Consumer Affairs Agency’s Strategic Headquarters for Frontiers of Consumer Policy and Tokushima Prefecture, and promote international information exchanges and coordination on consumer policies in the digital age.

    The Tokushima Prefectural Government has been carrying out innovative projects together with the Consumer Affairs Agency while helping to promote the central government’s efforts to relocate government-affiliated organizations outside Tokyo.

    The Tokushima Prefectural Government is seeking partners to promote exchanges with administrative bodies, universities and other entities which are interested in consumer policies and consumer education undertaken by Tokushima Prefecture and Japan as a whole. How about having online meetings as a starter? Details are available in the booklet.

    For more information, please visit the following link (Tokushima Prefecture’s website) and you’ll be able to download the booklet.
    https://www.pref.tokushima.lg.jp/ippannokata/kurashi/shohiseikatsu/5045887

2.English Website of the Tokushima International Consumer’s Forum 2020 Opens.

    The Tokushima prefectural government co-hosted Japan’s first G20 International Conference on Consumer Policy with the Consumer Affairs Agency in September 2019, while the Consumer Affairs Agency set up its Strategic Headquarters for Frontiers of Consumer Policy, CAA in the Tokushima prefectural government building as Japan’s hub for international operations of consumer administration in July 2020. In this way, the Tokushima prefectural government has been working closely with the Consumer Affairs Agency to contribute to a sustainable international society.

    The Covid-19 pandemic that is sweeping the entire world has drastically changed the international situation for consumers. With a view to contributing to a sustainable society while recognizing the ongoing social changes, the Tokushima International Consumer’s Forum 2020 will invite the world’s leaders and Japanese experts in ethical consumption to share their progressive views, and present the efforts of some Japanese companies, groups and local governments towards consumer-oriented management and ethical consumption to help achieve the SDGs.

    Held as a new style of international forum in the Covid-19 era, this forum is made available for on-demand viewing at any time. We hope that the forum will lead to the development of a new consumer policy and bring fruitful results to consumers around the world.

    For more information, please visit the following link (Tokushima Prefecture’s website) .

    Tokushima International Consumer’s Forum 2020
    https://www.pref.tokushima.lg.jp/en/world.consumer.forum/

    Tourist information on Tokushima Prefecture (available in English, Chinese and Korean)
    https://discovertokushima.net/en/

      Contact:
      Consumer Policy Division, Consumer Development and Safety Bureau
      Crisis Management and Environment Department
      Tokushima Prefectural Government
      Tel: +81-88-621-2499
      Email: shohishaseisakuka@pref.tokushima.jp